Bronze Award for Integrated Campaign
North Memorial Health
Client: North Memorial Health
North Memorial Health (NMH) drove its Safer Work Environment Initiative using protocols and advice to protect healthcare workers and community residents. Resource kits, intranet guideline and internal communications reinforced best practices. NMH also launched marketing and media relations campaigns grounded in messages like “What to Expect at Your Next Medical Clinic Visit” and “The New Normal in Healthcare.” The SAFER PR campaign generated 81 million impressions as visits to NMH clinics returned to 80% of pre-pandemic levels.