Silver Award for Print Campaign
Bio Products Laboratory USA
Campaign: One in a Million (Could Be One of Your Patients)
Agency: Tim Peters and Co.
Client: Bio Products Laboratory USA
BPL hoped to identify unknown hereditary factor X deficiency patients and connect them to care. Its “One in a Million” campaign reminds providers that “One in a million could be one of your patients,” while showcasing Coagadex as a treatment. BPL reached out through a blend of print, digital, search and SEO, connecting more patients to care than ever and pinpointing g 40 unknown patients. The company also hit all-time highs for dispensed volume of Coagadex.