Healthcare Marketing Impact Awards - 2021

Campaign: One in a Million (Could Be One of Your Patients)

Agency: Tim Peters and Co.

Client: Bio Products Laboratory USA

BPL hoped to identify unknown hereditary factor X deficiency patients and connect them to care. Its “One in a Million” campaign reminds providers that “One in a million could be one of your patients,” while showcasing Coagadex as a treatment. BPL reached out through a blend of print, digital, search and SEO, connecting more patients to care than ever and pinpointing g 40 unknown patients. The company also hit all-time highs for dispensed volume of Coagadex.