Silver Award for Website Campaign
Campaign: One Heart. One Community: COVID-19 Community Resource Page
Agency: LCMC Health Marketing and Communications
Client: LCMC Health
LCMC Health wanted a COVID resource page with a feel-good, community focus. The Community Resource Page offered a hub for storytelling, health and wellness, and charitable donation. More recently, the page offered access to vaccination appointments, video on vaccine advocacy, and the chance to share expectations for the new normal. Traffic to the page doubled to more than 10,000 visits in just three weeks followed by a second spike in traffic that generated 20,000 pageviews in less than two months.