Healthcare Marketing Impact Awards - 2021

Campaign: One Heart. One Community: COVID-19 Community Resource Page

Agency: LCMC Health Marketing and Communications

Client: LCMC Health

LCMC Health wanted a COVID resource page with a feel-good, community focus. The Community Resource Page offered a hub for storytelling, health and wellness, and charitable donation. More recently, the page offered access to vaccination appointments, video on vaccine advocacy, and the chance to share expectations for the new normal. Traffic to the page doubled to more than 10,000 visits in just three weeks followed by a second spike in traffic that generated 20,000 pageviews in less than two months.