Silver Award for Integrated Campaign
Campaign: No One Missed
Agency: JPA Health
Client: LUNGevity Foundation
The LUNGevity Foundation wanted to expand awareness of biomarker testing, engage campaign partners, and generate more than 10,000 campaign visits with 2,000 downloads of patient resources. Its “No One Missed” campaign relied on a social media toolkit, webpage, earned media outreach, a Facebook Live panel of medical experts, social, digital and search ads, and media influencers. The results: The campaign recorded 50 million impressions and more than 1,000 earned media placements.