Bronze Award for Print Campaign
Campaign: Live wellthy
Agency: Fear Not
Client: LCMC Health
LCMC Health hoped to boost brand awareness through a three-month campaign that targeted adults ages 18-60 and older in New Orleans. The campaign celebrated local culture and showcased LCMC as friendly and accessible. It also introduced an employee wellness program called Live Wellthy via wall decals, a card pack and a blend of out-of-home, radio, TV and print messaging. Out-of-home accounted for 52,000 impressions, while website traffic increased 183% compared with a previous brand campaign.