Healthcare Marketing Impact Awards - 2021

Campaign: LCMC Health Physician Directory Redesign Project

Agency: LCMC Health Marketing and Communications

Client: LCMC Health

LCMC Health optimized its online provider profiles to humanize clinicians, ease access to information and accelerate appointment scheduling. LCMC revamped design and strengthened conversion pathways via updated bios, “about me” videos, star ratings and reviews, as well as blog and earned media feeds. Providers with video bios experienced a 35% boost in calls for appointments, while traffic to provider pages surged 160% within a year. Redesigned provider profiles streamline access and patient decision-making.