Gold Award for Integrated Campaign
Campaign: IMVEXXY | Long May She Reign
Agency: McCann New York
TherapeuticsMD wanted to confront the issue of painful sex during menopause. Its “Long May She Reign” campaign re-imagines a world where menopausal women put themselves first, tackling symptoms like vaginal itching, burning and dryness with the INVEXXY self-care solution. The campaign relied on connected TV, online video, display ads, and paid social and search. Website visits soared by 180%, while social traffic surged by 376%. “Long May She Reign” transformed communications about menopause.