Gold Award for Social Media Campaign
HCA Houston Healthcare
Campaign: Behind the Mask
Client: HCA Houston Healthcare
HCA Houston Healthcare hoped to sustain its caregivers, communities and industry through a campaign that celebrated nurses. “Behind the Mask” reveals nurses’ grit, illuminates a shared search for meaning and presents HCA as a safe, dependable care source. A Facebook ad earned 26,335 impressions with a reach of nearly 21,000 and an engagement score of 728. A story in Instagram generated 92,381 impressions and a reach of more than 92,000.