Gold Award for Print Campaign
HCA Houston Healthcare
Provider/Insurer
Campaign: Behind the Mask
Agency: N/A
Client: HCA Houston Healthcare
HCA Houston Healthcare tapped local partnerships, earned media, recruiting teams and digital channels to share the story of nurses working through COVID-19. The black-and-white print campaign reveals the power of nurses and the safety of HCA Houston Healthcare by appealing to emotion and the search for meaning. The print campaign, which appeared in three issues of Texas Monthly, generated 7.2 million impressions with more than 93% of readers expected to take action after reading content.