Silver Award for Podcast Campaign
Campaign: Good Day Ascension Podcast
Ascension created its Good Day Ascension podcast series to share uplifting content, unite staff, engage remote workers and reinforce its mission during the COVID-19 pandemic. The system promoted its 29-episode podcast series via social sites, e-mails, LinkedIn, Apple, Spotify and its website. Results: Good Day Ascension episodes received more than 8,300 unique downloads over streaming services and mobile browsers. Each episode reaches up to 26,400 listeners with stories that advance the system’s mission, highlight caregivers and connect with communities.