Healthcare Marketing Impact Awards - 2021

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Silver Award for Integrated Campaign

2nd.MD

Supplier/Vendor/Pharma

Campaign: Cares Campaign

Agency: N/A

Client: 2nd.MD

2nd.MD promoted its nurses and specialists by offering donations to the American Nurses Foundation Coronavirus Fund in exchange for account activations and consultation requests. The “Cares Campaign” relied on direct mail, e-mail, a landing page and social media posts to communicate the message of five-star care. The results: A 42% jump in activations and a 22% increase in consultations. The American Nurses Foundation received a $25,000 donation on behalf of 2nd.MD’s members.