Healthcare Marketing Impact Awards - 2021

Campaign: Break Through (To Shorter Infusion Times)

Agency: Tim Peters and Co.

Client: Bio Products Laboratory USA

BPL sought to strengthen and differentiate its GAMMAPLEX 10% brand by focusing on patient preferences like protection from immune deficiency, shorter infusion times and well-tolerated infusions. Digital and print media carried the core message: “Help Patients BREAK THROUGH to Shorter Infusion Times with GAMMAPLEX 10%,” supported by evidence on short infusion times, tolerability and cost savings. The results: BPL achieved an all-time-high market share for GAMMAPLEX 10% while the brand’s growth outpaced that of other therapies in the same class.