Gold Award for Video Campaign
Campaign: Be in That Number!
Agency: LCMC Health Marketing and Communications
Client: LCMC Health
LCMC Health wanted a vaccine advocacy campaign that emphasized newfound freedoms and avoided vaccine politicization, blaming and bullying. Videos on Facebook, Instagram, YouTube and Twitter targeted vaccine-hesitant populations by playing up confidence, empathy and local culture. The integrated marketing campaign generated 6.3 million impressions and 18,800 clicks, with videos accounting for 2.2 million of the impressions and 12,600 of the clicks.