Gold Award for Website Campaign
Campaign: Listen to Your Lungs
Agency: imre Health (Creative AOR), Healix (Media AOR)
AstraZeneca wanted to provide chronic obstructive pulmonary disease patients with the best information and tools to protect against COPD flare-ups. “Listen to Your Lungs” invites patients to address symptoms and demystify flare-ups. The mobile-first web design features the interactive “Flare-up Quiz: Get the Facts” complemented by animations, videos and stories shared by patients. The quiz racked up 93,000 completions compared with an average quiz completion rate of 52%.