Gold Award for Digital Campaign
The American College of Obstetricians and Gynecologists (ACOG)
Campaign: Don’t Lump Your Patients Together
Agency: JPA Health
Client: The American College of Obstetricians and Gynecologists (ACOG)
To enhance provider awareness of early-onset breast cancer, ACOG partnered with the Centers for Disease Control and Prevention to create a continuing medical education course. The goal: Drive 50,000 providers to the CME site and secure at least 500 registrations. ACOG promoted the campaign via digital, social media, search engine advertising and sponsored content. The campaign reached 226,000 providers and secured 1,844 CME registrations. Education and advocacy make a difference via a blend of display ads, Facebook/Twitter, sponsored e-newsletters and paid search.