Morgan Griffith, 36
Vice president, digital strategy and transformation, Bon Secours Mercy Health
After joining Bon Secours Mercy in 2017, Griffith was immediately tasked with developing a digital strategy from the ground up, including building a team of 32 people over two years. Through her efforts, the organization was able to collapse nine separate websites across multiple states into one. Thirty days after launch, the new website resulted in a 70% increase in organic search traffic. During the pandemic, she instituted such changes as using chatbots and virtual triage, resulting in an 80% reduction in hotline calls and having 65% of visitors triaged by a nurse or video visit.