Healthcare Marketing Impact Awards - 2020

Campaign: COVID-19 Contact Tracing Calculator

Client: Coursera

An online learning platform for higher education, Coursera launched a course from a university partner that teaches the fundamentals of contact tracing during the COVID-19 pandemic. The course attracted more than 615,000 enrollees since its launch in May. Media coverage resulted in more than 31 million impressions during the first week of launch.