Gold Award for Digital Campaign
Campaign: Breast Health
The main goal of Virtua Health’s campaign was to increase visits for mammograms. Virtua Health used an AI modeling tool to identify patients who were most at-risk for breast cancer first. Then, they segmented the audiences and developed specific messages. Over eight weeks, Virtua saw an 350% increase in mammograms compared to the control group. Overall engagement rates—open rates, click rates, form conversion—exceeded industry averages by 300%. Virtua saw over 1,000 mammography screenings scheduled, bringing in over $750,000 in revenue for the service line.