Silver Award for Integrated Campaign
Campaign: Axogen Resensation
Axogen launched Resensation in 2018. Still, patients were not overly aware of surgeons trained in the therapy. StoneArch was brough in following a corporate rebrand to take on the strategy. The new campaign positioned Resensation as not just a procedure, but as a part of patients’ extended support networks. Over a six month period, there was a 22% increase in surgeon locator pageviews and 36% increase in social media followers, among other things.