Silver Award for Social Media Campaign
Campaign: COVID-19 Facebook Live Series
Client: Northwell Health
Northwell Health launched a 7-week-long Facebook Live series, running from March 19 to April 30, 2020, to share accurate information about the COVID-19 pandemic. The host, Rob Hoell, interviewed different subject matter experts once a week for about 15 minutes. The series reached more than 6 million people, had 50 million impressions and about 8 million engagements with the content.