Healthcare Marketing Impact Awards - 2020

Campaign: Cancer is a Coward

Client: Northwell Health

Northwell Health treats more New Yorkers with cancer than any other health system in the state, but there was low awareness of that across some of the market. This campaign’s goal was to increase understanding of Northwell’s cancer care. The audio campaign sought to portray the courage patients show in their battles against the disease. Northwell positioned itself as an expert partner in the fight.

Listen to the audio: