Silver Award for Digital Campaign
Campaign: Horizon Blue Cross Blue Shield of New Jersey
Client: Horizon Blue Cross Blue Shield of New Jersey
Horizon Blue Cross Blue Shield of New Jersey had seen its brand recognition drop over the past few years. To reverse the trend, the insurer developed a $2.6 million brand advertising campaign. The “That’s How Blue Works For You” campaign adopted some ideas from a national Blue Cross Blue Shield Association strategy around Medicare. The campaign had solid results, including 62,000 website visits, a seven-point rise in net promoter scores, 21 point rise in J.D. Power’s member satisfaction index.