Healthcare Marketing Impact Awards - 2020

Campaign: Vital Signs: Attend to Your Wellbeing

Client: The Physicians Foundation

The Physicians Foundation is a nonprofit comprised of physicians and medical society executives. The goal of this campaign was to draw awareness to the problem of suicide among physicians. One physician commits suicide each day. Three months after launching, the Vital Signs campaign exceeded objectives, reaching more than 212,000 physicians, colleagues and loved ones. Twenty-four state and county medical societies shared Vital Signs resources with their members. And at the end of 2019, the Vital Signs webpage was the second most visited webpage outside the homepage.