Healthcare Marketing Impact Awards - 2020
Silver Award for Print Campaign
GSW
Supplier/Vendor/Pharma
Campaign: Making a Difference Out of the Details
Client: Duaklir
Duaklir is a dual-acting inhaler for COPD. At launch, it would be the fifth such product in the market. To attract patients, the campaign focused on details, and talked about how the device was more user-friendly that what was already out there.