Healthcare Marketing Impact Awards - 2020

Campaign: Vyvanse, Beyond the Banner

Client: Takeda Pharmaceutical Co., neuroscience business unit

Takeda set out to ensure that keep a 10-plus year-old brand fresh and capture more attention among a key target audience—female ADHD. You go Beyond the Banner! used Facebook newsfeed ads to target messages. Snapchat was also utilized. Facebook resulted in more patients with a specific ADHD need going to Vyvanse.com than paid search ads did. Snapchat outperformed initial projections by 90%.