Gold Award for Integrated Campaign
Campaign: Kids are Incredibly Different; They Need Incredibly Different Care
Client: Children’s Hospital Colorado
Children’s Hospital Colorado developed a campaign that didn’t tug at heartstrings the way many children’s hospital ads do. Instead, the hospital looked at how important it is for kids to be taken care of in a pediatric setting. The strategy paid off with a 55% increase in website traffic driven by paid media, 27% increase in YouTube subscribers and 78% increase in organic search visits. Market share has grown as a result.