Gold Award for Print Campaign
Concentric Health Experience
Campaign: Widen Their World
Client: Alexion Pharmaceuticals
Alexion Pharmaceuticals want to position Ultomiris as a trusted brand improve patients’ treatment between infusions. As of Q4 2019, Ultomiris had over 50% of patients switch over to Ultomiris from Soliris; the goal was 70% by-mid 2020.