Healthcare Marketing Impact Awards - 2020

Campaign: Know the Signs

Client: Sage Therapeutics

Sage saw a need to engage with mothers who weren’t familiar with the risks of postpartum depression. The primary target was pregnant women who were actively seeking information about preparing for life with their baby. Sage used AI to ensure target audiences. More than 16,500 users clicked through to the site from a campaign on BabyCenter. Those users spent twice as much time on PPDSigns.com compared to those driven from any other social media source.