Gold Award for Integrated Campaign
Concentric Health Experience
Campaign: Know the Signs
Client: Sage Therapeutics
Sage saw a need to engage with mothers who weren’t familiar with the risks of postpartum depression. The primary target was pregnant women who were actively seeking information about preparing for life with their baby. Concentric conducted interviews in 12 cities across the U.S., as well as video talks with childbearing age, pregnant, new, and veteran moms for the campaign.