Gold Award for Audio Campaign
Campaign: “Bedside Stories” podcast
Client: Banner Health
Banner Health researched podcasts across the industry before launching this product. Each 15-minute segment tries to tell a narrowly focused story to engage the audience. Topics included an interview with two blind hospital chaplains who fell in love and married after spending time helping patients; a 10-year-old girl who survived a rare form of cancer, which required a 10-hour surgery. Banner weaves in a branding message, but does not use that to overpower the episodes.
Listen to the audio: