Gold Award for Social Media Campaign
Campaign: Helping Out
The Studer Family Children’s Hospital at Ascension Sacred Heart opened a new, four-story facility in May 2019. Ascension wanted to raise awareness of the hospital. It linked with pro golfer Bubba Watson, who updated his social media platforms that includes 445,600 Facebook followers, 835,000 Instagram followers and 1.9 million Twitter followers. Ascension Sacred Heart received over 2,000 social engagements with over 800 views on YouTube. In addition, the campaign sparked local media attention with multiple placements throughout local publications.