Healthcare Marketing Impact Awards - 2020

Campaign: Care for Caregivers

Client: Adtalem Global Health

Adtalem Global Education partners with organizations to address future workforce needs. In healthcare, that includes Chamberlain University, Ross University School of Medicine, AUC School of Medicine and Ross University School of Veterinary Medicine. During the pandemic, a goal was to find a way to honor caregivers on the frontline. The campaign, launched in March, resulted in more than 300,000 website visitors, 40 million views of the CareForCaregivers video, as well as donations of hundreds of thousands of pieces of personal protective equipment.