Sarah Knodel, 35
Senior vice president, revenue cycle, Baylor Scott and White Health
Knodel has taken on some hot-button issues, including price transparency and surprise billing. Even before the CMS mandated that hospitals post their chargemaster prices, Knodel led an effort to implement an online pricing tool allowing patients to generate real-time estimates of actual out-of-pocket costs, based on insurance benefits and contracted rates. On surprise billing, Knodel created custom alerts that appear in the electronic health record when out-of-network patients try to schedule appointments, prompting more conversations with patients. It’s resulted in a 75% drop in scheduled out-of-network volume. And Knodel oversaw an automation initiative that improved collections. The system’s cost to collect fell 21% from 2015 to 2018.