Healthcare Marketing Impact Awards - 2019

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Gold Award for Integrated Campaign

StoneArch

Supplier/Vendor/Pharma

Campaign: Activate Next Level CRT

Client: Abbott

Abbott found there wasn't a clear message around its cardiac resynchronization therapy (CRT) technologies. The primary objective of the campaign was to increase electrophysiologists’ and heart failure specialists’ awareness of Abbott's products and position the company as the leader in heart failure management.