Gold Award for Integrated Campaign
SPM Marketing & Communications
Campaign: "Save Yours" STI campaign
Client: Chicago Department of Public Health
Chicago, and the state of Illinois, typically rank among the highest in the U.S. for cases of sexually transmitted infections. Part of the goal of the campaign to raise awareness around STI was to ensure it wasn't dull and preachy. The campaign sought to be provocative, street smart, but also use facts.