Healthcare Marketing Impact Awards - 2019

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Gold Award for Integrated Campaign

SPM Marketing & Communications

Advocacy

Campaign: "Save Yours" STI campaign

Client: Chicago Department of Public Health

Chicago, and the state of Illinois, typically rank among the highest in the U.S. for cases of sexually transmitted infections. Part of the goal of the campaign to raise awareness around STI was to ensure it wasn't dull and preachy. The campaign sought to be provocative, street smart, but also use facts.