Healthcare Marketing Impact Awards - 2019
Silver Award for Digital Campaign
imre Health
Supplier/Vendor/Pharma
Campaign: Women’s sexual health chatbot
Client: Amag Pharmaceuticals
The campaign was designed to raise awareness of a chatbot for women who experience dyspareunia, or painful sex due to menopause. The goal was to help women learn more about what is happening to their bodies and seek the right treatment option for themselves.