Healthcare Marketing Impact Awards - 2019
Gold Award for Social Media Campaign
Helen & Gertrude
Supplier/Vendor/Pharma
Campaign: Lumify redness reliever eye drops
Client: Bausch & Lomb
Lumify is the first eye drop developed with low-dose brimonidine tartrate treating redness due to minor eye irritations. Bausch & Lomb's campaign aimed to use social media to reach potential consumers in highly regulated over-the-counter market.