Healthcare Marketing Impact Awards
Silver Award for Print Campaign
Campaign: "Protection From Themselves"
People living with spinal cord injuries or a disease that causes the bladder to stop feeling sensation, need to use a disposable catheter 4 to 5 times a day. But using a catheter puts them at risk of infection. Hollister's campaign was designed to promote a protective sleeve and tip, so a person’s fingers never come in contact with the actual catheter.