Healthcare Marketing Impact Awards
Silver Award for Social Media Campaign
Burson Cohn & Wolfe, CloserLook, BWR Public Relations, Publicis, StarPower, Spark Foundry
Campaign: "Get Real About Diabetes"
Client: Novo Nordisk
This campaign utilized the star power of actor and type 2 diabetes patient Anthony Anderson to engage directly with the diabetes community. The goal was to use a combination of humor and straight talk to connect and educate patients.