Healthcare Marketing Impact Awards - 2019

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Silver Award for Social Media Campaign

Burson Cohn & Wolfe, CloserLook, BWR Public Relations, Publicis, StarPower, Spark Foundry

Supplier/Vendor/Pharma

Campaign: "Get Real About Diabetes"

Client: Novo Nordisk

This campaign utilized the star power of actor and type 2 diabetes patient Anthony Anderson to engage directly with the diabetes community. The goal was to use a combination of humor and straight talk to connect and educate patients.