Healthcare Marketing Impact Awards - 2019

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Bronze Award for Digital Campaign

BlueCare Tennessee

Provider/Insurer

Campaign: BlueCare Tennessee: A breakthrough solution to engaging, serving and supporting Medicaid members

Client: BlueCare Tennessee

Ineffective communication channels and low digital adoption was preventing BlueCare from fully engaging with its Medicaid population. BlueCare began working with Relay Network, a mobile engagement platform, to create a secure, mobile channel where HIPAA-compliant communications can take place between BlueCare and its members.