Healthcare Marketing Impact Awards
Bronze Award for Digital Campaign
Campaign: BlueCare Tennessee: A breakthrough solution to engaging, serving and supporting Medicaid members
Client: BlueCare Tennessee
Ineffective communication channels and low digital adoption was preventing BlueCare from fully engaging with its Medicaid population. BlueCare began working with Relay Network, a mobile engagement platform, to create a secure, mobile channel where HIPAA-compliant communications can take place between BlueCare and its members.