Healthcare Marketing Impact Awards - 2019
Gold Award for Print Campaign
The Bloc
Supplier/Vendor/Pharma
Campaign: "Stolen Futures"
Client: AstraZeneca
Roughly 50% of patients with type 2 diabetes may develop heart failure, but it can be hidden or overlooked. To drive a sense of urgency, this educational awareness campaign cast heart failure as a "silent thief that can snatch away a future without warning."