100 Most Influential People in Healthcare – 2018
Rank 68
Scott Serota
President and CEO, Blue Cross and Blue Shield Association
In March, the Blues association launched the BCBS Institute with the aim of finding concrete solutions for addressing social determinants of care. The association piloted programs with Lyft to address transportation issues for people and worked with CVS Health and Walgreens to tackle pharmacy deserts. The association is also working on collaboratives to better utilize data as payers and providers shift to value-based care.