100 Most Influential People in Healthcare
President and CEO,
Blue Cross and Blue Shield of North Carolina
Conway joined the insurer in late 2017, after having served as deputy administrator for innovation and quality at the CMS. At the CMS, Conway was largely responsible for advancing new payment models aimed at promoting value-based reimbursement. He's continued to explore alternative payment as the head of North Carolina Blues and is pushing to collaborate with providers to lower costs. Along with state officials, the insurer strongly opposed a proposed merger between Atrium Health and UNC Health Care. The deal was called off in March.