Healthcare Marketing Impact Awards
Silver award for Digital campaign
Supplier/Vendor/Pharma, Delray Beach , FL
Specialty Pharmacy Digital Campaign
Comprehensive Pharmacy Services
Comprehensive Pharmacy Services provides support services for nearly 700 hospitals and healthcare facilities across the U.S. and Puerto Rico. Its marketing campaign was intended to address several key issues impacting the industry, including the cost of specialty medications and the complexity of the specialty drug sector. The ultimate goal was to engage the industry and convert potential clients. CPS' email campaign had a high click-through rate of 11%, an open rate of 21% and nearly 100,000 highly targeted impressions over just a 45-day period.