Healthcare Marketing Impact Awards - 2018

Campaign:
AARPMedicareSupplement.com digital education downloads

Client:
UnitedHealthcare Medicare & Retirement/Insurance Solutions

UnitedHealthcare sought to utilize the web, email and other strategies to enhance understanding of its Medicare and Medicare-related plans. The campaign was not meant to sell to the consumer, rather to direct seniors to resources where they could be educated in a personalized manner. The campaign increased engagement and site visit time on AARPMedicareSupplement.com by 7%.

Client Location:
Horsham, Pa.