Healthcare Marketing Impact Awards
Bronze award for Integrated campaign
Supplier/Vendor/Pharma, Minneapolis , MN
The Amazing Power of Breast Milk
Medela wanted to unify several initiatives aimed at spreading the word about the benefits of breast milk. The pump manufacturer's campaign boiled down to a single message: the power of human milk. The marketing effort has seen some successful metrics, including more than 1.4 million views of its videos, 23,000 social media likes, 59 million digital impressions and 8 million print impressions.