Healthcare Marketing Impact Awards
Silver award for Website campaign
Provider/Insurer, Washington , DC
The Well by Northwell
Northwell Health is New York state's largest healthcare provider and private employer, with 23 hospitals, 665 outpatient facilities and more than 18,500 affiliated physicians. Leaders wanted to rethink how they connect with consumers. This included creating the system's own editorial products. Northwell is using the revamped website to provide consumers more personalized content. The Well has helped Northwell shift its media strategy and allows it to speak directly to patients with targeted messages. Northwell is now reaching a larger audience using the same marketing budget it had for previous campaigns.
New Hyde Park, N.Y.