Healthcare Marketing Impact Awards - 2018
Bronze award for Digital campaign
Supplier/Vendor/Pharma, Radnor , PA
Maxor National Pharmacy Services
MaxorPlus often relied on email, SMS, portals and direct-mail marketing campaigns. Maxor leadership wanted to move the company into the digital age and engage members through a mobile device and decrease outbound phone calls. The myMaxorLink creates a more user-friendly experience. The company has delivered 13,000 personalized mobile web messages to its patients and has seen a 20% engagement rate.