Healthcare Marketing Impact Awards - 2018
Silver award for Print campaign
Supplier/Vendor/Pharma, San Diego , CA
PicoWay Creative Concept for HCPs
Candela, a leading nonsurgical aesthetic device manufacturer, wanted to communicate that PicoWay provides high efficacy with minimal side effects. The campaign followed three phases: identify target physicians, conduct live market research, and execute the final concept. The campaign began in the fourth quarter of 2017. Digital traffic has shown higher-than-average click-through rates, specifically in Lasers in Surgery and Medicine online, with a click-through rate of 8.56%.