Healthcare Marketing Impact Awards - 2018

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Bronze award for Integrated campaign

Hanson Dodge

Provider/Insurer, Milwaukee , WI

Campaign:
Knowledge Changing Life

Client:
Medical College of Wisconsin

Lacking brand awareness, the Medical College of Wisconsin set out to reintroduce itself to the Milwaukee community. The campaign focused on both internal and external constituencies. Leaders across MCW have adopted the "Knowledge Changing Life" theme. MCW saw an immediate impact through multichannel media engagements, including significant increases in brand reach, earned media, employee and partner engagement, donor affinity, and visibility for MCW in scientific and peer communities.

Client Location:
Milwaukee