Healthcare Marketing Impact Awards
Bronze award for Integrated campaign
Provider/Insurer, Milwaukee , WI
Knowledge Changing Life
Medical College of Wisconsin
Lacking brand awareness, the Medical College of Wisconsin set out to reintroduce itself to the Milwaukee community. The campaign focused on both internal and external constituencies. Leaders across MCW have adopted the "Knowledge Changing Life" theme. MCW saw an immediate impact through multichannel media engagements, including significant increases in brand reach, earned media, employee and partner engagement, donor affinity, and visibility for MCW in scientific and peer communities.